The Harder the Seltzer, …. New Alcopops or New Drink Trends?
Like so many other trends, hard seltzer also originated in the USA, where it has been breaking one sales record after another. No wonder that the beverage industry in Germany sensed a big chance here after being greatly shaken up by the coronavirus. Hard seltzer, a new boom that can be brought across the Atlantic to Europe with ease, or just a brief tremor in the market like Fassbrause?