Tagged: Spirits

India is one of the largest producers and consumers of spirits globally. Popularly known as a whiskey market, India is one of the largest spirits markets on the basis of volume. Though it is driven primarily by whiskey growth, other subsegments like brandy, rum, vodka and gin have also been posting steady numbers in the last few years. The country’s huge population (1.3 billion strong), rising disposable income and changing lifestyle are expected to keep the spirits demand high for the foreseeable future.

The market for rum has grown vigorously in recent years both worldwide and in Germany with the premium price segment, in particular, expanding steadily. The variety of spirits is also a major factor in rum’s success.

Gin is one of the hottest segments in the spirits world. This category is growing in practically every important market around the world. Germany is part of this success story as well.