News for the Beverage and Liquid Food Industry
Even traditionally hot drinks can be transformed into refreshments for any occasion. Cold tea drinks can be pure or augmented by fruity notes, sweetening or and even organic variations – offerings that consumers increasingly desire.
“Health is the greatest wealth” is a saying that has gained in meaning for many people due to Covid-19. Interest in healthy beverages, which are designed to boost both mental and physical well-being, is rising sharply, too.
In 2019, the demand for non-alcoholic beverages fell by 5.8 percent per household, causing several market observers to hope for stabilization in 2020. The changes, however, to everyday life due to COVID-19 measures have also shaped developments in the beverage industry.
As the fourth largest global market for energy drinks, Thailand’s energy drinks market has witnessed steady growth rates for a number of years in the past decade. Growth rates in this sub-segment of beverages have come down by a few percentage points, but the country remains one of the most important energy drinks markets in Asia.
The German adage says it all: “Good health starts in your gut.” This means one thing in particular: The more stable your digestive tract, the better armed your body is to fight off disease. The German Society of Nutrition recommends 30 grams of fiber per day. Just about everyone now knows that fiber is healthful and good for the digestive tract, but people generally continue to eat a lot of low-fiber foods.
Trends always play some kind of role in influencing the drinking behavior of people throughout all levels of society. Trends often have an impact that goes well beyond just the beverage industry but, in some cases, a trend also has a direct effect there. Such topics as one’s carbon footprint and plastic waste easily come to mind. Besides sustainability requirements, an individual’s well-being during consumption is growing increasingly important these days. And thanks to the “sober curious” trend, a range of new product creations have already begun to address this. Here, beverage producers receive guidance from global consumer trends forecasted for upcoming years so producers can swiftly fulfill consumer demand in such areas as the focal point here, health.
Consumer behavior is changing the fruit juice industry. According to José Jordão, President of AIJN European Fruit Juice Association, NFC (not-from-concentrate) juices and chilled juices, in particular, are experiencing growth in sales while ambient and FC (from-concentrate) juices are experiencing a decline.
Non-alcoholic wines and related beverages based on dealcoholized wines, usually bottled in carbonated form, are an exciting new trend in the innovative beverages market.
Manufacturers are responding to the rise in customer demand for sustainable packing solutions by adapting their products to meet these needs and are offering the beverage industry a wide range of sustainable labels.