Themed Week Marketing: Demystifying the world of additives
In the food and beverage industry, products offering customers that “healthy edge” are both sales drivers and motors for innovation....
Tagged: Ingredients
Themed Week Flexibility: Respond to Trends and Consumer Demands with Flexibility and Innovation
Getting one step ahead. For marketers, not just in the drinks industry, that poses an exciting challenge. Ideally, you would...
Themed week Flavor variety: Niche Success on the Agenda for Soft Drinks Too
In Germany, consumption of soft drinks is currently on a slight downward trend. Globally, however, the trend is somewhat different:...
Themed week Flavor variety: Diversification as a marketing strategy
Unusual, surprising and innovative: That is the way it should be for the customer. Constantly new and unique flavor experiences...
Themed Week Resources: Yeast – A Wide Variety of Aromas for the Craft Beer Scene
The topic of “yeast” is widely discussed on the craft beer scene. For some time already, US craft brewers have...
Themed Week Resources: Not all water is alike
Water is the most important raw material in the world and continues to increase in significance in various parts of...
Full of Ideas and Innovation — the Fruit Juice Industry
Whether it’s plain juices, or super juices, or freshly squeezed juices, or smoothies, according to GfK—one of the world’s largest...
Sweet and Healthy – a Winning Combination
It’s a “yes” to sweetness, but a “no” to sugar wherever possible – the drinks industry has responded to this...
From Jimson Weed to Oxblood
This year, the German Purity Law is celebrating its 500th anniversary. However, there are a number of bizarre legends surrounding...