Tagged: Ingredients

What’s new in our drinks and what will come next? Always up to date with our Tag “ingredients”.

Malztrunk

Non-Alcoholic Beverages / Alkoholfreie Getränke

Caramel sugar – an ingredient with potential

Despite the coronavirus pandemic, sales figures for malt beers – which are technically called malt drinks or malt beverages – have risen steadily. Prof. Jean Titze, Luisa Schubotz, Jannis Böhlke and Johannes Jeske from the Anhalt University of Applied Sciences in Köthen say this is a good reason to explore the characteristics of this drink and its special ingredient, caramel sugar.

Fruchtsäfte mit unterschiedlichem Obst

Non-Alcoholic Beverages / Alkoholfreie Getränke

Juicy marketing in the fruit juice industry

Sugar-free, low-carb, fructose-intolerance, gluten-free, self-optimization – these are the buzzwords of the latest diet trends among millennials and GenZs. This certainly doesn’t bode well for a juice comeback! Simultaneously, a product’s region of origin, whether it contains vitamins, whether it is homemade, “craft,” organic and vegetarian or vegan are all becoming increasingly important. The coronavirus pandemic and lockdown have also seemingly led to an interim juice beverage recovery. Will it last, or is it temporary?

Hard Seltzer in verschiedenen Sorten

Branchenübergreifend / Cross-Industry

The Harder the Seltzer, …. New Alcopops or New Drink Trends?

Like so many other trends, hard seltzer also originated in the USA, where it has been breaking one sales record after another. No wonder that the beverage industry in Germany sensed a big chance here after being greatly shaken up by the coronavirus. Hard seltzer, a new boom that can be brought across the Atlantic to Europe with ease, or just a brief tremor in the market like Fassbrause?

Ballaststoffhaltiges Getraenk von oben

Non-Alcoholic Beverages

High-fiber beverages create new opportunities

The German adage says it all: “Good health starts in your gut.” This means one thing in particular: The more stable your digestive tract, the better armed your body is to fight off disease. The German Society of Nutrition recommends 30 grams of fiber per day. Just about everyone now knows that fiber is healthful and good for the digestive tract, but people generally continue to eat a lot of low-fiber foods.