Beverages on request – an exciting marketing challenge
Digitization has long since irrevocably and decisively changed consumer behavior. Whether it’s through online retail, e-book readers or streaming services,...
Tagged: Digitalization
Smartly packaged thanks to printed electronic
Featured post: Whether it’s LEDs on soft-drink bottles or forgery-proof RFID labels on spirits, smart labels are making their way...
Discovering, detecting, tracking: Industry 4.0 in dairies
It’s impossible to optimize processes without transparent production flows. And if individual process steps lack clarity, those hoping to make...
Themed Week Process Optimization: New technology to prevent cost explosion
Forced automation, price drops and rising energy costs: The competitive pressure on international brewers is mounting. The culprit behind all...
The digital food and drink of tomorrow
Featured post: Digitalization has significantly changed our lives. That doesn’t change the fact that we need to keep eating and...
Themed Week Process Optimization: Communication between machines – An opportunity for the alcohol-free beverage industry?
The real and virtual worlds are becoming more and more interwoven. In the beverage industry, a network of machines is...
Themed Week Process Optimization: Industry 4.0 takes vineyards by storm
Economical business: The term “efficiency culture” is important when it comes to optimizing work and production processes within a company....
Themed Week Process Optimization: Merging marketing and technology
Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are...
The Opportunities of Digitalization: E-Commerce in the Drinks Industry
Unlike in England and France, the e-commerce market for Fast Moving Consumer Goods (FMCG) in Germany is still in its...