Digitalization: opportunities for marketing in the beverage industry
Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry...
Tagged: Digital Marketing
Content marketing: communicating on equal terms – even in the beverage industry
Content marketing: Often used and widely heard, it practically seems to be almost a buzzword these days. But how many...
Programmatic advertising shows real potential for the beverage industry
Advertising tailored to specific target groups holds the key to unlocking huge marketing potential for the beverage industry. Programmatic advertising...
Appealing to the right target group: Marketing in the beverage industry
Smart, customized and individual ways of addressing specific target groups offer excellent marketing potential for the beverage industry. Another plus:...
Lights, camera, action! Videos from the beverage industry on social media
When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos...
The beverage industry and sports marketing: a match made in heaven
This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter...
Themed Week Product Safety: Impress consumers with packaging safety
Even people who don’t give much thought to brands will tend to fall back on familiar names when they travel...
Social networks: A happy hunting ground for B2B marketing
Their ubiquity and popularity make social networks the perfect place for marketing as there’s an option to engage with users....