Soft Drinks in China – Volume and Value
With the largest global population and rising purchasing power of a vast section of the middle-class in the last three decades, China has become the largest soft drink market on both a volume and value basis.
Tagged: Brand Building
Corporate Social Responsibility: Companies with an obligation
As the saying goes, “with ownership comes responsibility”. Companies are expected to be more socially committed today than ever before, and almost no company can avoid it. This is also true in the beverage industry. Here are some examples demonstrating how Corporate Social Responsibility (CSR) is an dronkimportant issue.
Brewery trend: Fostering customer loyalty through community building
A new trend is sweeping through the global beer scene. More and more breweries are establishing their own communities and fan clubs with the goal of boosting customer loyalty and turning beer enthusiasts into lifelong brand ambassadors.
Clean label – a global trend on the rise
Consumers are becoming more and more conscious about their behaviors and habits. The same goes for how they consume foods...
Art and marketing: A fascinating symbiosis
In the age of highly visual social media channels, extraordinary labels play an increasingly prominent role. People enjoy looking at...
Themed Week Marketing: Storytelling brings products and brand values to life
Everyone loves a good story, whether it’s from a book, a proverb or a film. Good stories leave their mark,...
Themed Week Flexibility: When it comes to wine, how much brand do consumers demand?
In many cases, consumers decide whether or not to purchase a product based on the brand. But that does not...