Hard Seltzer in verschiedenen Sorten

The Harder the Seltzer, …. New Alcopops or New Drink Trends?

Like so many other trends, hard seltzer also originated in the USA, where it has been breaking one sales record after another. No wonder that the beverage industry in Germany sensed a big chance here after being greatly shaken up by the coronavirus. Hard seltzer, a new boom that can be brought across the Atlantic to Europe with ease, or just a brief tremor in the market like Fassbrause?

Firefighting water tanks

The sustainability puzzle at the Munich Hofbräuhaus

Do good and tell people about it. There is still a lot of good to be done in the areas of environmental protection and sustainable production. When it comes to sustainable beer production, the Staatliches Hofbräuhaus in Munich is one of the trailblazers. And yet we hardly ever hear about the many measures being taken there. Why? Because sustainable business is simply common sense according to Dr Michael Möller, technical director, and Sebastian Utz, environmental officer at Hofbräuhaus München.

Nahaufnahme VR Brille

The digital transformation in the beverage industry

The global pandemic has spotlighted the food and beverage sector. In particular because fluctuating customer requirements and closed borders strained supply chains to their limits. Reda Mostafa, Business Development Director at PTC, explains here how the digital transformation of the food and beverage industry can help it operate successfully, even in such unpredictable times.

Nahaufnahme von Getreide

Grain harvest 2021– difficult times for malting barley

The grain harvest in 2021 was marked by disappointing results on the whole in terms of yields and quality, with variations from one region to the next. The high yield expectations in June and July were suddenly let down. Since then the grain prices have skyrocketed. Stephan Bergler, IREKS, provides us with a cause and effect analysis.

Smartwatch am Handgelenk

Keeping an eye on bottling systems with the smartwatch

It is practically impossible to operate bottling plants efficiently without the appropriate IT systems. Until now, smartwatches have played almost no role in this. Christian Diederich, founder of SubLine Solutions, highlights their immense potential in beverage production.

Kleine Bierfassgrößen im Lager

Keg sizes: The trends in the draft beer market

What advantages can reducing the size of barrels in catering bring? To what extent can this positively affect beverage dispensing quality, hygiene, variety and even labor law aspects? Read for yourself.

Softdrinks Fanta Eistee Cola

Soft drinks in Mexico – Sweet and fizzy

Soft drinks are so deeply embedded in the Mexican culture and diet that they have become part of the dining tradition, from the taco stand to the white-linen restaurant. Soft drinks, and especially cola beverages, have become an integral part of Mexican life, even intersecting with politics and religion in certain regions.