drinktec study shows: Post-fair business looks good
At this year’s drinktec in Munich, more than 1.700 exhibitors are presenting their innovative products and services for the beverage...
New world champion beer sommelier crowned in Munich
The fifth World Championship of Beer Sommeliers was held last Sunday at the Munich trade fair just before the opening...
Craft beer in full swing: Every second German beer drinker has already gotten a taste
Thanks to the continuing craft beer trend, the number of breweries in Germany is on the rise. According to the...
Holla die Bierfee – simply enchanting!
The drinktec blog regularly presents the coolest newcomers to the craft beer scene. This time it’s the successful team “Holla...
Curiosity creates new markets and products
The consumer preference for natural, regional and healthy products has long been recognized by the non-alcoholic beverage industry. At the...
Sparkling wine and champagne see increasing popularity
Whether it’s Champagne, Crémant, Prosecco, Asti Spumante or Cava from Spain’s Penedès region, one thing is certain: The market for...
Beverages on request – an exciting marketing challenge
Digitization has long since irrevocably and decisively changed consumer behavior. Whether it’s through online retail, e-book readers or streaming services,...
Smartly packaged thanks to printed electronic
Featured post: Whether it’s LEDs on soft-drink bottles or forgery-proof RFID labels on spirits, smart labels are making their way...
Light wines, powerful aromas!
Valuing health, fitness and a healthy diet doesn’t mean that you can’t enjoy fine wine. After all, there is a...