Non-alcoholic beers and mixed beer beverages in vogue
Increasing awareness around a healthy lifestyle is leading to a growing market for non-alcoholic beverages. Even the brewing industry can feel the effects of the trend.
News on the hops market: Demand is rising
The beer market has been influenced by the craft beer movement of recent years, bringing taste and flavor increasingly into the spotlight for brewers around the world.
Not enough freight capacity or drivers: logistics problems facing the beverage industry
The summer drought of 2018 served as a poignant reminder of just how dependent the economy is on transport. We all can recall the headlines that warned us about the rapidly approaching shortage of beverages
No end to the gin boom
Gin is one of the hottest segments in the spirits world. This category is growing in practically every important market around the world. Germany is part of this success story as well.
Beaded glass bottle reaches 50: The reusable glass bottle makes its comeback
The German mineral water industry as an example of sustainability in action. It’s enough to spark conversations that last through...
Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane
Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.
Focusing on supply-chain management – better safety, monitoring and quality
Food manufacturers are increasingly focusing on supply-chain management. The ever-increasing pressure within the market and consumers’ high expectations necessitate high-precision...
Prioritizing accurate product labeling
Automated processes have made their way into factories that manufacture dairy products. As digital processes are more widely adopted, accuracy takes on an increasingly crucial role.
Brewery trend: Fostering customer loyalty through community building
A new trend is sweeping through the global beer scene. More and more breweries are establishing their own communities and fan clubs with the goal of boosting customer loyalty and turning beer enthusiasts into lifelong brand ambassadors.