On tour around the world with Flowy

May I introduce you to Flowy—the drinktec mascot, its first ever.

Only recently the design concept behind drinktec was given an “update”, and in keeping with our motto of “The future is made here”, we launched a brand new visual identity. Our new key visual is a modern twist on the familiar “Flow” graphic, presenting drinktec in a more contemporary, forward-looking design. And with Flowy, too, we are determined to continue exploring new directions.

The drinktec key visual in the course of time

Why a mascot, you ask?

Go on tour with Flowy and get to know the world of the beverage and liquid food industry

With the redesign of the Flow, there was a desire to give drinktec more personality or character—simply to make it more approachable. This gave rise to the idea of creating a mascot for drinktec and sending it out into the world of the beverage and liquid food industry. But what should our mascot look like? Of course it had to appropriately represent drinktec. After some research, the choice finally fell on a chameleon. Because a chameleon is capable of quickly changing and adapting to its environment and new situations—just as drinktec does to the changes and needs of the industry it serves. Flowy also contains a reference to our key visual—in the shape of its corkscrew-shaped tail.

In line with our drinktec slogan of “Go with the Flow”, Flowy will be setting off on tour and getting to know the global network of the beverage and liquid food industry. So, keep your eyes open to see where Flowy will turn up. On Facebook and Twitter we will be taking you along on the travels of Flowy and his drinktec companions. We look forward to exciting insights and reports from all parts of the world.