Appealing to the right target group: Marketing in the beverage industry
Smart, customized and individual ways of addressing specific target groups offer excellent marketing potential for the beverage industry. Another plus:...
Category: Beverage Marketing
Lights, camera, action! Videos from the beverage industry on social media
When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos...
The beverage industry and sports marketing: a match made in heaven
This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter...
Sustainable packaging: quality, not quantity
The World Economic Forum was held in Davos a few weeks ago. In our fast-paced world, that means it’s generally...
Clean label – a global trend on the rise
Consumers are becoming more and more conscious about their behaviors and habits. The same goes for how they consume foods...
Beverages on request – an exciting marketing challenge
Digitization has long since irrevocably and decisively changed consumer behavior. Whether it’s through online retail, e-book readers or streaming services,...
Smartly packaged thanks to printed electronic
Featured post: Whether it’s LEDs on soft-drink bottles or forgery-proof RFID labels on spirits, smart labels are making their way...
Art and marketing: A fascinating symbiosis
In the age of highly visual social media channels, extraordinary labels play an increasingly prominent role. People enjoy looking at...
Drink cans: Resealability is the next big thing
Featured post: Those days of spilling a drink on yourself or having a bee buzz right into your favorite beverage...