Wine – Global consumption and trade on the rise
All around the world, the production, trade and consumption of wine is growing. This trend for wine trade can mainly...
Author: Dr. Hermann Pilz
Themed Week Flexibility: When it comes to wine, how much brand do consumers demand?
In many cases, consumers decide whether or not to purchase a product based on the brand. But that does not...
Labels and the line between regulations and imagination: What it says is what’s inside, right?
An item’s dressing and packaging are essential for product marketing, and labeling plays a central role. It must meet many...
The wine market in Germany: A complex structure
There are only three countries in the world with wine markets that are larger than that of Germany: the US,...
Modern Technology in Viticulture
From the cultivation and upkeep of vines, to harvesting and processing, right through to the bottling and storage of wine—there...