Do we need to rethink the craft beer market?
Craft beer has become an integral part of the beverage culture in Germany. But, an initial wave of consolidation is brewing in the still young craft beer movement.
Author: Dirk Omlor
Bock beer renaissance
It seems there’s no stopping the current trend for regional and specialty beers. And for several years now, bock beers have been no exception. Demand for strong beers is growing.
Sustainable packaging of the future
Sustainable packaging is now trending. New EU plastic guidelines and the global discussion surrounding climate change and pollution of the world’s oceans have ensured that manufacturers of beverages and beverage packaging are developing innovative concepts and continuing to push ahead with research activities aimed at recycling.
Dark beer adds variety
Dark beers and black beers have a large fan base. These specialties are especially popular in eastern and southern Germany....
Popularity of pale lager beer is uncontested
Pale lager is rated tops as the most popular beer style: Around the world, it beats all other styles in...
News on the hops market: Demand is rising
The beer market has been influenced by the craft beer movement of recent years, bringing taste and flavor increasingly into the spotlight for brewers around the world.
Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane
Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.