Themed Week Flexibility: Respond to Trends and Consumer Demands with Flexibility and Innovation
Getting one step ahead. For marketers, not just in the drinks industry, that poses an exciting challenge. Ideally, you would...
Author: Andra Gerhards
Themed week Flavor variety: Diversification as a marketing strategy
Unusual, surprising and innovative: That is the way it should be for the customer. Constantly new and unique flavor experiences...
Occasion-based design: Diverse range of possibilities for beverage marketing
Buying gifts or small souvenirs—who really enjoys doing that? For most people, these kind of “occasion-based” purchases are more of...
Themed Week Resources: Green Arguments for Organic Drinks Packaging
Plastic packaging and its impact on the environment are important issues in the drinks industry as they are in many...
Neuromarketing: Advertising that gets into your head
Shopping centers are to a large extent designed to animate customers to make purchases—ideally without them even realizing it. Nothing...
Print to be free: Direct printing creates freedom for marketing
Despite all the market research, it is not always easy to tell which products on the beverage shelf will do...
The Trend Towards Veganism is also Changing what People Drink
For years, the number of people following a vegan lifestyle has been increasing. This trend is also having an effect...