The beverage industry and sports marketing: a match made in heaven
This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter...
Author: Andra Gerhards
Clean label – a global trend on the rise
Consumers are becoming more and more conscious about their behaviors and habits. The same goes for how they consume foods...
Beverages on request – an exciting marketing challenge
Digitization has long since irrevocably and decisively changed consumer behavior. Whether it’s through online retail, e-book readers or streaming services,...
Art and marketing: A fascinating symbiosis
In the age of highly visual social media channels, extraordinary labels play an increasingly prominent role. People enjoy looking at...
Themed Week Marketing: Storytelling brings products and brand values to life
Everyone loves a good story, whether it’s from a book, a proverb or a film. Good stories leave their mark,...
Themed Week Product Safety: Impress consumers with packaging safety
Even people who don’t give much thought to brands will tend to fall back on familiar names when they travel...
Themed Week Process Optimization: Merging marketing and technology
Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are...
Themed Week Energy Efficiency: Trend toward sustainability and regionality
Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with...
Social networks: A happy hunting ground for B2B marketing
Their ubiquity and popularity make social networks the perfect place for marketing as there’s an option to engage with users....