Marketing: Beverage industry trends set to take shape in 2019
Tools and technologies are transforming just as rapidly as customer requirements and needs. In the process, trends and hype appear...
Author: Andra Gerhards
Blockchain moving to the forefront
The beverage industry is facing huge challenges while also seeing itself confronted by a large number of issues. One of...
Plastic and sustainability – can the two be reconciled?
Plastic is an important raw material in the beverages industry. It seems the industry simply can’t do without it –...
Virtual reality and augmented reality: digitalization making inroads into the beverage industry
The rapid development of technological achievements has brought such new technologies as virtual and augmented reality out of the experimental...
Digitalization: opportunities for marketing in the beverage industry
Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry...
Content marketing: communicating on equal terms – even in the beverage industry
Content marketing: Often used and widely heard, it practically seems to be almost a buzzword these days. But how many...
Programmatic advertising shows real potential for the beverage industry
Advertising tailored to specific target groups holds the key to unlocking huge marketing potential for the beverage industry. Programmatic advertising...
Appealing to the right target group: Marketing in the beverage industry
Smart, customized and individual ways of addressing specific target groups offer excellent marketing potential for the beverage industry. Another plus:...
Lights, camera, action! Videos from the beverage industry on social media
When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos...